101 Strings

101 Strings Orchestra was the brand for a highly successful easy listening symphonic music organization, with a discography exceeding 150 albums over 24 years, beginning in 1957. 101 Strings had a trademark sound, focusing on melody with a laid-back ambiance most often featuring strings. Its LPs were individualized by the slogan "The Sound of Magnificence", a puffy cloud logo and a sepia-toned photo of the orchestra. The 101 Strings orchestra included 124 string instruments and was initially conducted by Wilhelm Stephan. The orchestra's famous official photograph was taken in the Musikhalle Hamburg.