I Wouldn’t Normally Do This Kind of Thing

"I Wouldn't Normally Do This Kind of Thing" is a song by English synth-pop duo Pet Shop Boys from their fifth studio album, Very (1993). The song, both written and produced by the duo, describes a person normally hesitant to unwind and show his feelings, who—because of some event in his life—suddenly becomes willing to loosen up. It was released in the United Kingdom on 29 November 1993 by Parlophone as the album's third single, reaching number 13 on the UK Singles Chart. In the United States, where it was released in January 1994, it reached number two on the Billboard Dance Club Play chart. The song's accompanying music video was directed by Howard Greenhalgh, featuring the duo in a Sixties-style.